Citrix took a hard look at their image library and began questioning the use of stock photography. The clear conclusion was that stock imagery is expensive and was not an ideal way to convey consistent messaging. Jesse Goff Photography proposed the production of an entirely new image library. We hired two additional, seasoned photographers, 24 actors, wardrobe, makeup and production help. We had two days to shoot. The end result was 24,000 images that surpassed expectations. The photos were clearly of a higher caliber than the patchwork of stock photography that had been used by Citrix in the past. The messaging was now more consistent. Due to the efficiency of the production, the expenditure was ultimately less than purchasing random stock.